Question

Kathy works as a manager at fantastic fabricators. the innovative staff at the company is regularly encouraged to suggest ideas for new products. since kathy works in product screening, she:

Answer 1

We are given four options, so we can analyse all of them to see which one is more likely to be the answer. First of all, product screening in the new product development process is not the same as idea screening (stage 2), it falls under later stages like marketability tests (stage 5) or even product development (stage 6).

A) gives the final approval for the commercialization of new products. POSSIBLE, SINCE SHE IS A MANAGER AND PRODUCTS NEED TO BE APPROVED BY MANAGEMENT BEFORE BEING LAUNCHED.

Step-by-step explanation:

8 stages in the new product development process:

1. Idea generation
2. Idea screening
3. Testing the concept
4. Business analytics
5. Marketability tests
6. Product development
7. Commercialization
8. Post launch review

I lowered my options to A and C, I consider options B and D to be wrong.

A) gives the final approval for the commercialization of new products. POSSIBLE, SINCE SHE IS A MANAGER AND PRODUCTS NEED TO BE APPROVED BY MANAGEMENT BEFORE BEING LAUNCHED.

C) market tests the product ideas that originate with the staff. POSSIBLE, PART OF STAGE 5, MARKETABILITY TESTS

These options are WRONG:

B) reduces the number of new products being worked on at any one time. NOT POSSIBLE, SINCE IT WOULDN'T MAKE SENSE TO ENCOURAGE THE INNOVATIVE STAFF AND AT THE SAME TIME REDUCE THE NUMBER OF NEW PRODUCTS.

D) develops the concept testing to establish the personnel required for each new project. NOT POSSIBLE, THIS STAGE IS NUMBER 3 AND IT DOESN'T REQUIRE PRODUCT SCREENING.

Answer 2

she reduces the number of new products being worked on at any one time

Step-by-step explanation:

Based on the scenario being described within the question it can be said that since kathy works in product screening, she reduces the number of new products being worked on at any one time. This is because being in that position Kathy can see the specifications of each product and decide which product get passed on to production and which products get rejected. Therefore controlling the amount that actually get worked on.