Question

Marilyn wanted to buy a new sport utility vehicle (suv). first, she identified those suvs that were in her price range. next, she only considered suvs that possessed four-wheel drive, and then identified the model with the best safety record. finally, there was only one suv that met all of her criteria. marilyn was using the _____ model of decision-making.

Answer 1

Marilyn was using the ELIMINATION BY ASPECTS model of decision-making.

Step-by-step explanation:

In psychology, elimination by aspects is a decision making model where the individual will evaluate different alternatives by reducing the number of total options starting with the most important characteristic (the most important characteristic for that specific individual).

Then the number of possible options will be reduced by eliminating all options that do not comply with the required characteristics. The desired characteristics will be analyzed one at a time and the options will be reduced until only one is left.

This decision making model was developed by Amos Tversky in the 1970s.

Answer 2

Answer: Elimination by aspects

Step-by-step explanation:

Elimination by aspects is a decision making used by consumers to make a choice after series of elimination has been done.

When applied, decision makers reduce the number of alternatives from available options in a choice set, by beginningwith the most vital one.

Evaluation of the available options takes place there are fewer alternatives in the set of available options. From the question, Marilyn classified SUV by price, four wheel drive and safety record before finally choosing one.