Question

Xavier is interested in purchasing a bike. He consults various online automobile magazines to analyze the features of the latest bikes available in the market. Finally, he selects a bike that meets his requirements. In the context of persuasion, this scenario illustrates ________.

the central route to persuasion

Answer 1

Answer: The central route to persuasion

Explanation: The central route to persuasion is a method of persuasion where the content of message (form of advertisement) been passed to the audience or consumer is strictly related to what they are searching for. This method can help individuals make their minds up about a particular product or change their minds about a particular product based on the contents made available to them.

What Xavier went through was a good illustration of the central route to persuasion.