Question

Computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop positive opinions about the products. This advertising strategy best illustrates:

Answer 1

Central route persuasion

Step-by-step explanation:

Mainly, there are two different types of routes to persuasion involving the central route and the peripheral route to persuasion.

The central route to persuasion is described as a route to persuasion in which an individual is being persuaded by the "content" of the message rather than any other thing. However, the central route to persuasion involves a 'thoughtful' reflection of a particular argument of the message based on content or ideas.

The correct answer for the given question is central route persuasion.