Answer:
Culture.
Step-by-step explanation:
A firm’s statement of values requires a lot of pruning. There are many acceptable values, but to be effective, the list must be short. Executives choose the most important values. Therefore, the clue to Culture is in what is chosen.
Companies recruit candidates who are most likely to fit their culture. Studies have found that a good fit between a candidate's personality and the company's culture leads to better retention. Companies can also use hiring decisions and training to maintain their culture.