Question

A company has a good chance of achieving a differentiation advantage if (Choose One): Group of answer choices It has a product offering that is priced higher than the product offerings of rivals. Its customers exhibit a high degree of loyalty to the company's brand. It has more skills and competences than its rivals. It has a better credit rating than rivals. It has a product offering that is priced lower than the product offerings of rivals.

Answer 1

The answer is C. It has more skills and competencies than its rivals.

Step-by-step explanation:

Product differentiation is a marketing strategy in which a company tries to distinguish its products or services from the competition or rivals.

A successful product differentiation involves promoting the uniqueness of a company's products and services and highlighting the advantages that the company's goods and services have over the goods and services of others currently available in the market.

Product differentiation goes hand-in-hand with developing a strong value proposition to make a product or service attractive to a target market or audience. Therefore, in order to enjoy a differentiation advantage, a company's offerings must have more skills and competencies than its rivals.