Answer:
marketing strategy
Step-by-step explanation:
Based on the scenario being described within the question it can be said that the term that is being described is known as a marketing strategy. like mentioned in the question this is a business's overall game plan which they have designed in order to reach their target market and turn them into consumers of their products so that the company may increase profits. This is done by using many different factors such as price, promotion, and distribution system etc.