Question

In order to work toward winning a format war, a company should: a. refrain from cooperating with competitors under any circumstances. b. refrain from aggressive marketing and advertising. c. ensure that there is a limited supply of complementary products. d. keep the prices high even if the customer demand is extremely low. e. develop its own killer applications.

Answer 1

The answer is E) In order to work toward winning a format war, a company should: develop its own killer applications.

Step-by-step explanation:

There are certain circumstances that a company may have to cooperate with a competitor such as sharing means of distribution to cut cost.

If the company refrains from aggressive marketing and advertising, it will loose grounds and addressable market penetration.

Making complementary gods available helps a company to diversity and maximize profits.

Keeping the prices high when demand is low is an ineffective strategy.

However, they can develop their own unique application and use it i wining a format war.

Answer 2

Answer: develop its own killer applications (E)

Step-by-step explanation:

A format war sometimes refered to as standards war occurs when firms compete for survival and market dominance. Format war occurs between two or more producers who produces a particular type of technology.

Format wars usually begin when several manufacturers create

technologies that are designed for a particular purpose and hence the firms compete to stand out. Format wars can hinder technological development and market fragmentation. A producer that wants to win a format war should develop killer applications. This will give the producer an edge over others.