Question

There are several reasons why a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when __________.

A. there is no incentive to change
B. there are physical, economic, or social risks
C. there are cultural differences
D. the financial commitment is too great
E. the product is not compatible with existing habits

Answer 1

E. the product is not compatible with existing habits

Step-by-step explanation:

There are several reasons why a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when the product is not compatible with existing habits.

Answer 2

E. the product is not compatible with existing habits

Step-by-step explanation:

Looking for a greater sale of our products, sometimes we embark on monumental battles, trying to modify the way customers see the world.

However, experience indicates that this rarely happens. And when it happens, it is because there have been millionaire investments in media and product tests to try to convince a small part of the population to change their behavior.

Especially for entrepreneurs with limited resources, trying to change consumption habits is a long-term effort. It is necessary to invest significant resources to stimulate demand, which is also likely to end up benefiting competition equally.

You are incentivizing a new product category, in which new players will want to participate, once you have made the investment to educate the market. So you must prepare to get the most out of your effort.