151k views
1 vote
You get a free sample of a new cereal in the mail. The company hopes you will try the cereal and then feel obligated to buy it. What term do psychologists use to describe this phenomenon? norm of reciprocity indebtedness augmented return social facilitation

1 Answer

2 votes

Answer:

Norm of reciprocity

Step-by-step explanation:

The norm of reciprocity, also known as the rule of reciprocity is a social norm that leads us to reward behaviors from people that have been helpful to us. It compels people to return favors when they think they have been helped. This social norm in some cases leads to people wanting to ensure that a negative behavior shown towards them is punished.

User Chakrit
by
6.7k points