Question Options:
a. promotion focus
b. a prevention focus
c. hedonic motivation
d. self-improvement motivation
Answer: A PREVENTION FOCUS.
Explanation: The regulatory focus theory was formulated by Columbia University psychology professor and researcher E. Tory Higgins.
This theory illustrates that an individual pursues a goal in a way that the individual's own personal values and beliefs are met. In the regulation focus theory, the prevention-focus is based on safety and responsibilities. An individual pursues a goal based on safety and responsibility.
Although Alice detest going to the dentist she does so because She wants to prevent any dental issues and maintain dental hygiene. This can be seen as a PREVENTION FOCUS.