Answer:
measurable
Step-by-step explanation:
SMART is a business analysis tool that guides in the setting of objectives , making it clear enough and straightforward.It is an acronym with the letter S=Specific, M= Measurable ,A = Attainable , R= Realistic and T= Timely.
In order words , it means that a good objective must be Specific , Measurable , Attainable , Realistic and Timely.
All of these criteria for objective setting can be found in the question except "Measurable". There is no concrete measurement standard to measure progress against objective