Answer:
Change agent.
Step-by-step explanation:
A change agent is defined as a person that can be from within or outside an organisation, who helps a business transform by promoting organisational imporvement, effectiveness, and development.
They often serve as a teacher, counselor, researcher, or trainer in order to bring positive change.
Inez will need to become a change agent and increase effectiveness and development of her business in order to maintain a good market share among new competitors.