Question

A radio commercial begins with the following line: "Our competitors think we can't sell furniture for so little money, but we want our customers to know that we work hard to bring you value for your dollar, and our prices are for real." The furniture store is using a(n) _____ appeal.

Answer 1

D. Refutational

Step-by-step explanation:

Refutational appeal in advertisement is the situation whereby an organization expresses or acknowledges another organization point of view or ideology and then proceed to refuting the organizational's claim. In this form of advertising, an organization disapprove others claim after acknowledging their point of view. In this scenario, the other organization point of view was that "they can't sell furniture for so little money". So the organization came out refuting that claim saying "that we work hard to bring you value for your dollar and our prices are for real".