Answer:
1/2 or 50% of the population has heard the rumor when it is spreading fastest.
Explanation:
We need to take the derivative with respect to y from the r(y) = dy/dt = 2y(1-y) and equal to zero. At this condition we maximize the function and will get the maximum of the rumor spreading.

Therefore we just need to find y:

So 1/2 or 50% of the population has heard the rumor when it is spreading fastest.
I hope it helps you!