Question

________ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader. Multiple Choice Pioneering Comparative Competitive Institutional Covert

Answer 1

The correct option is B.

Comparative Advertising

Step-by-step explanation:

Comparative advertising is a form of advertising that compares alternative brands on objectively measurable attributes or price. It usually identifies the alternative brand using an illustration, or other distinctive information."

If your brand is already the leader, there is no real need for comparative form of advertisement because of the following reasons:

• Your brand could face legal actions.
• Any off-putting Ad can cause you to lose customers and give your brand a bad name.

No need risking the face of your brand through comparative advertising. Other forms of advertisement should be focused on instead.

Answer 2

Comparative Advertising

Step-by-step explanation:

Comparative advertising is a form of advertising war in which manufacturers compare their products directly or indirectly with competing products. This technique involves comparing product that are similar with the aim of showing the public that the opposite or competing products are inferior to yours. It is done only when the business is at maturity stage. A new start up business cannot go into this form of advertising. Also, it is ill-advised for companies or organizations whose brand are leaders in the markets to go for this kind of marketing, even at maturity stage. The aim of such marketing is usually to put pressure on the leaders of the brand, claiming your products are more superior to theirs.