Answer: Option B the parties' relative bargaining power.
Step-by-step explanation:
Bargaining power can be determined as the relative power of U can Own It corporation and Vi to influence both the parties. When both the parties equally argue they have their bargaining power.
Court tries to provide fair judgement to the parties in the case. If the ignorance of the customer is known to the company then the company should have explained the terms of installment. If the company has explained the terms verbally then the customer cannot be surprised to pay further installments which would be unfair.