Question

When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system. Administered vertical marketing Conventional distribution Multichannel distribution Horizontal marketing Corporate vertical marketing

Answer 1

Answer: Multichannel distribution

Step-by-step explanation:

Hi, a Multichannel distribution system occurs when a company decides to strategically set two or more marketing and sales channels to reach one or more customer segments.

Examples of these channels could be own physical stores, resellers, online marketplaces, large retailers, etc.

This happens because nowadays customers have multiple places to shop, both online and offline or physical.

Feel free to ask for more if needed or if you did not understand something.

Answer 2

Multichannel distribution

Step-by-step explanation:

A multichannel distribution system exists when one company sets up two or more marketing channels (distribution channels) to reach its target markets. E.g. Walmart has an online store plus the traditional brick and mortar supermarkets.

By doing this, companies will try to expand their marketing coverage to increase sales. Also, some marketing activities might be tailored to address specific needs of a segment, e.g. those who need goods to be delivered to them.

Some conflicts may exist between different marketing channels, e.g. managers or traditional brick and mortar stores will not be happy with lower sales due to customers purchasing online.