Question

High Plains Furnishings, a furniture manufacturer in southern Montana, markets its furniture products in markets within the United States. It has also found several niche target markets in Finland, Chile, and Argentina. High Plains Furnishings is engaging in

a. domestic marketing and limited exporting.
b. localized marketing and domestic marketing.
c. globalized marketing.
d. domestic marketing and international exporting.
e. localized marketing and globalized marketing.

Answer 1

A) domestic marketing and limited exporting.

Step-by-step explanation:

Since High Plains Furnishings is focusing most of its marketing efforts in the American furniture market, she is considered to be carrying out a domestic marketing strategy. But since she is also serving small niche markets in Finland, Chile and Argentina, it is engaging in limited exporting activities. Niche market sales are generally very specific and limited because they are also more expensive, both to carry out and they have a high selling price which limits the number of units sold.