Question

Toyota offers a hybrid version of its popular Highlander mid-sized SUV. The advertising for this car features the positive benefits of owning a hybrid, but it fails to mention that the Hybrid is considerably more expensive than the conventional version of the model. This is an example of a(n) _____.

Answer 1

The above scenario is an example of :

• ONE-SIDED MESSAGE

Step-by-step explanation:

Here it is given that company Toyota is offering a hybrid version of its popular highlander mid sized SUV.

All the positive benefits which would be because of owning this vehicle are being shown in the different advertisements. But on the other hand it had failed forgiving an important message that this hybrid is far more expensive.

The cost of owning a conventional version of the same model is quite low and this hybrid is quite expensive. So, this is not a right message for the customers.

So, this scenario comes under an example of:

ONE-SIDED MESSAGE

One sided message: This type of messages by the advertising companies is being stated as:

• A type of message that presents only one sided point of view.
• This is always favorable for showing its positive sides, always the negative points are in its backward ends.