Question

Marketing research refers to A. the process of systematically collecting and analyzing information in order to define a marketing problem. B. the use of information technology to find objective solutions to a marketing problem. C. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. D. the use of subjective data such as interviews and observation to complement empirical data obtained through the use of information technology. E. the science of using observable human behavior in order to identify and solve marketing problems.

Answer 1

Marketing research is a process that includes defining the problem, collecting and analyzing information, and recommending actions, often using surveys and the scientific method to obtain valid and reliable results.

Step-by-step explanation:

Marketing research refers to the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. This encompasses using surveys as a method for data collection, where individuals can express personal ideas anonymously. The research process involves a range of activities such as asking questions to define the problem, seeking answers through various means like interviews or media, and eventually analyzing data to provide actionable insights. Moreover, evaluation research plays a critical role in assessing organizational efforts and applying findings to real-world applications. Furthermore, sociological research using the scientific method and other qualitative methods like interviews, field research, and observation, ensures that results are reliable and valid.

Answer 2

Answer: c. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions

Explanation: Marketing research is referred to as the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. It is also defined as the process or set of processes that links the producers, customers, and end users to the marketer through information, and is aimed at determining the viability of a new service or product. It therefore allows businesses discover their target market, obtain opinions and feedback about interests and preferences in a product or service from consumers.