Question

Hamza runs a small restaurant in the city. For the last few months, Hamza has been noticing a dip in the number of diners at the restaurant. Hamza decides to renovate the place and make it more appealing to attract a larger crowd. However, the number of diners remains low. Additionally, the number of take-outs begin to diminish as well. In the context of the BCG matrix (named for the Boston Consulting Group that developed it), Hamza's restaurant can be classified as a(n) _____.

Answer 1

Step-by-step explanation:

The Boston Consulting Group Matrix is a graphical tool that is used by companies to determine which products to keep, discard, or invest more in.

The companie's products are represented in a four square matrix that is dogs, cash cows, star, and question mark.

Dogs refers to a product that has low market share and low growth rate.

Recommended action for dogs is for it to be sold, liquidated, or repositioned.

In this instance despite the renovation carried out the restaurant still records low sales, so it is a dog that needs to be sold or repositioned.