Answer:
Fixation
Step-by-step explanation:
In psychology, fixation refers to a situation when people implement a certain type of behavior to survive in different types of social environment. Often times, fixation could cause a huge problem since not all behaviors are suitable in all social situations.
In the example above, Max imposed a same behavior in his business and .personal relationship
This could create a problem because Tough / competitive might be suitable for business. But for personal relationships, a tolerant and tender attitude toward our partners tend to be more preferable.