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When an organization chooses to be a(n) __________ type of innovation adopter of a system, it should provide its employees with evidence of the system's effectiveness and success stories so that they can listen to and follow the opinion leaders.

User Qiangks
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2 Answers

1 vote

Answer:

Early majority

Step-by-step explanation:

There are five types of consumer

1. Innovators

2. Early adopters

3. Early majority

4. Late majority

5. Laggards

The early majority refers to a group of people who purchase or try new products after the early adopters have done so. They fall in the third level of the types of consumers.

Early majority refers to consumers who purchase a product after reviews from innovators and early adopters. They wait to get feedback concerning a new product or technology from the innovators and early adopters.

Early majority are people who are careful with accepting changes, they rely on recommendations from people who have tried out the change ( innovators and early adopters).

They are quite slow in adopting new technologies.

User Akshat Singhal
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4 votes

Answer:

early majority

Step-by-step explanation:

Based on the scenario it can be said that the type of innovation adopter being mentioned in this scenario would be the early majority. This term refers to the group of individuals/companies that purchase or try a new product before the rest of the population. Doing so comes with a lot of risk to the individual or company because the product has not yet been tested or properly used. Which is why evidence of the system's effectiveness and success stories are introduced to alleviate some of the worries that the employees may have.

User Jonathon Batson
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