Answer:
Personalized action
Step-by-step explanation:
In this example, the advertisers are employing the personalized action hook. A hook is an initial statement or passage that is intended to get the reader more interested in whatever the writer is presenting. This is particularly effective when the writer is trying to sell a product, as it ensures that the customer pays attention immediately. Personalized action happens when the advertisers describe an action or a situation which particularly applies to the person reading the ad.