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Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones arevisually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape andlook-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuableand rare resource of Talkie Gen Inc.?

A. direct imitation
B. strategic equivalence
C. substitution
D. innovation

1 Answer

4 votes

Answer:

A. Direct imitation

Step-by-step explanation:

Direct imitation involves consciously or unconsciously copying other people ideas and innovations. In this scenario, Pulse mobile did a direct imitation of Talkie gen Y series model in terms of shape and look and feel. It is important to note that while a certain degree of imitation is an acceptable practice, some organizations, businesses and individuals go too far.

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