Question

Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones arevisually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape andlook-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuableand rare resource of Talkie Gen Inc.?

A. direct imitation
B. strategic equivalence
C. substitution
D. innovation

Answer 1

A. Direct imitation

Step-by-step explanation:

Direct imitation involves consciously or unconsciously copying other people ideas and innovations. In this scenario, Pulse mobile did a direct imitation of Talkie gen Y series model in terms of shape and look and feel. It is important to note that while a certain degree of imitation is an acceptable practice, some organizations, businesses and individuals go too far.