Question

Even though most people in the original target market for electric toothbrushes already knew how to brush their​ teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of​ a(n)

A) dynamically continuous innovation
B) nonradical innovation
C) competitive innovation
D) knockoff
E) discontinuous innovation

Answer 1

A) dynamically continuous innovation

Step-by-step explanation:

• Dynamically continuous innovations occur when a new product is launched that changes consumer habits, but this change is not enough to change consumer consumption patterns.
• example, cable TV has been converted to satellites TV, which represents a technological innovation that has not changed the consumption pattern.
• The shift from a simple toothbrush to an electric toothbrush represents an invention but does not change how often you brush your teeth.