Question

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web

Answer 1

Display

Step-by-step explanation:

The Google Display Network is a Google Ads campaign type that can help businesses find the right audience for a product. The targeting option allows businesses to show their message to their potential customers at the right place and time. They are usually used for finding new customers or engaging current customers using audiences and also for driving and increasing conversation via automation. Trevor would find the display campaign as the most important when trying to increase brand exposure and reach audiences with interest related to his business.