Question

Tennot Inc. sells used cars. It focuses solely on low-income customers who prefer to buy a used car rather than a new one. Therefore, it develops one marketing mix that targets a low-income demographic group. In this scenario, Tennot Inc. most likely uses aNo _____.

Answer 1

Answer: Concentrated targeting strategy

Explanation:

The concentrated targeting strategy is one of the type of marketing strategy in which the typically adopted by the different types of small firms which contain limited resources for the production of various types of products and the services in the market.

According to the given question, the Tennot Inc., is basically using the concentrated targeting strategy based on the given scenario for achieving the desirable goals of an organization as it helps in developing the marketing mix and target to the low financial income or resources company.

Therefore, Concentrated targeting strategy is the correct answer.