Answer:
In the context of sales communication, effective communication skills are needed: To determine the mental state of buyers and manipulate them into believing that a product has high attributes.
Step-by-step explanation:
Sales communication: is the process of convincing or persuading buyers that the decision to buy a product is in their best interest, it is about expressing oneself so as to get a buyer to make a subconscious decision to buy a product. This is achieve by getting to understand the buyer's need, build a friendly rapport communication with the buyer and then convincing the buyer to make the decision in buying the product.