question options:
a. trustworthiness
b. expertise
c. similarity
d. familiarity
e. liking
answer :
explanation :
Endorser credibility is part of source credibility theory that explains how individuals persuasiveness may be affected by the perceived credibility of the source or transmitter of the information. From the above Ms.lansbury has trustworthiness credibility and her endorsement in the form of a sales pitch of the product has influenced Laurie as she believes she is honest and believable because Ms lansbury is an actress and a celebrity.