Question

Ketchup King, a food manufacturing company, markets its tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Ketchup King’s ketchup instead of other brands’ ketchup. In this scenario, Ketchup King must employ _____.

Answer 1

Persuasive Promotion

Step-by-step explanation:

Answer 2

Persuasive promotion

Step-by-step explanation:

Persuasive promotion can be described as a form of advertising a product with the aim of persuading a consumer to buy that particular product usually among several similar products that are in the same category with that product.

Therefore, Ketchup King must employ persuasive promotion in order to convince consumers to buy Ketchup King’s ketchup instead of other brands’ ketchup.