Answer:
When a travel agency wanted to predict sales for a new travel adventure they wanted to start marketing, they looked at sales figures and customer feedback on similar types of vacation packages they had offered in the past. This is an example of _____.
Secondary data gathering
Step-by-step explanation:
Secondary data gathering is the concept associated with the action of retrieving or the research of information to build a certain database to create associations and drive deductions but only in the following way: when the data is obtained by someone who is not the final user of the information. For example. Lucía is a researcher in CIESAS she requires to analyze a phenomenon in Santo Domingo, but she can't go. So she hires someone to gather the information and build the database so she can analyze and drive deductions.