Question

Which of the following is NOT an option to transform breakeven or loss customers into profitable​ ones? A. Use less menuminusbased pricing that allows customers to select features and services it wishes to pay for. B. Use more discipline in granting discounts and allowances. C. Improve the process used to​ produce, sell, deliver and service the customer. D. Improve margins by lowering costs.

Answer 1

A. Use less menu-based pricing that allows customers to select features and services it wishes to pay for.

Step-by-step explanation:

Option B is wrong because allowing discounts will encourage more customers, which helps to gain more profit.

Option C is incorrect because fostering the manufacturing and service process determines the company's profitability.

Option D is false because reducing costs can help to improve the profit margin.

Option A is correct because using less menu pricing does not help to make a profit as customers have to choose each feature separately.