Question

Garrett’s Tea Corp. plans to increase profits by providing custom tea blends to the various countries it sells to. The company wants to match the tastes and preferences of the consumer in each of these markets. What type of strategy is Garrett’s Tea Corp. using?

Answer 1

The correct answer is Localization.

Step-by-step explanation:

The location strategy in this scenario means focusing on each specific market in order to maximize sales and minimize costs, which is the main characteristic of this strategy. The decision of Garret's Tea Corp. will surely mean the relocation of some of its plants and the study of each market in order to determine the degree of penetration that can be implemented to meet its maximization objectives.