Question

Save On Everything Inc., a supermarket chain, is implementing a multidomestic strategy. Solar Future Inc., a company that manufactures solar panels for commercial and domestic purposes, is pursuing a global-standardization strategy. How will the two companies most likely differ from each other?

Answer 1

C) Unlike Solar Future Inc., Save On Everything Inc. will be able to pursue a differentiation strategy at the business level.

Step-by-step explanation:

Both strategies are international marketing approaches, the difference is that a multidomestic strategy will focus on the needs of a local market while a global standardization strategy will use a different, a one marketing strategy serves for everyone type approach.

E.g. a multidomestic strategy will use local advertising, while a global standardization strategy will use the same advertising in every country.