Answer: Public relations
Step-by-step explanation:
Public relations (PR) is the practice of managing the spread and release of information between an individual or firm and the public.
Public relations can also include an individual or organization using certain topics that are of public interest to gain exposure to their audiences. The aim of public relations is to create coverage for clients and could also include advertising.
Public relations is also used to inform prospective customers, the public, partners, investors, employees etc and convince them to maintain a favorable or positive view about the organization.