Question

At Seven Cycles, customers can arrange for a custom-made bike to fit their specifications, which is an example of ,how electronic commerce contributes to customer value through the creation of

Answer 1

The correct answer is letter "B": form utility.

Step-by-step explanation:

Utility refers to the satisfaction perceived by individuals at the moment of consuming a good or service. Economic utility can take four (4) different forms: form, time, place, and possession. Form utility refers to how good the product meets customers' expectations. Tailored goods represent form utility since personalized features are included in the final output.

Therefore, a shop offering custom-made motorcycles is an example of form utility.