Question

When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events like birthdays and anniversaries, this is referred to as:

1) Event-based marketing
2) Segmented selling
3) Personal holiday marketing
4) Extreme segmentation marketing

Answer 1

The correct answer is number (1): Event-based marketing.

Step-by-step explanation:

Event-based marketing refers to sales strategies in which a company designs special products tailored to events consumers are likely to be engaged in. This approach aims to increase the possibilities of customers acquiring the organization's products by providing attractive goods people highly possible will use in the near future.

For instance, poultries would increase the supply of turkey during November because people tend to consume more of it due to Thanksgiving day holidays.