Question

Lands’ End will custom fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

a.family branding.

b.mass customization.

c."Tiffany/Walmart" marketing.

d.market melding.

e.specialty customization.

Answer 1

Answer: This is an example of MASS CUSTOMISATION.

Explanation: Mass customisation as the phrase implies is the build or alteration according to personal preferences or specifications of a product or service in large quantity.

This involves tailoring goods or services to the tastes of individual customers at high volumes for a relatively low cost.

This is made possible with the aid of a computer-aided manufacturing systems.