Answer:
increase the difference between the value created and the cost to produce it.
Step-by-step explanation:
The competitive advantage refers to the advantage gained by the company as compare with the competitors. It can be in terms of bringing innovative ideas with related to the product i.e excellent services, reasonable price, attractive product, optimal quality and quantity so that the customer could satisfied with our product which helps the company to capture the maximum market
So it could be achieved by taking the difference of cost and the value created