Final answer:
GoPro analyzes a new product's potential lifecycle, including competition responses and break-even time, during the business analysis phase of the new product development process.
Step-by-step explanation:
During the new product development process, GoPro would typically analyze a new product's potential lifecycle, including time to break even and time for potential responses by competitors, in the business analysis stage. Business analysis involves assessing the economic feasibility of a new product including demands, costs, sales, and profitability. Factors such as responses by competitors are also considered during this phase to understand the product's viability in the current market environment.
The business analysis phase follows idea generation screening and evaluation and precedes actual product development and commercialization. It is critical as it helps determine whether the new product idea can be a commercially viable one and if further investment in development and marketing is justified.