Question

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation?

A. Profile Center URL
B. Company Website URL
C. Physical Mailing Address
D. Terms and Conditions Policy

Answer 1

C. Physical Mailing Address

Step-by-step explanation:

One of the prerequisite of a CON-SPAM policy is that the sender of the marketing or advertising mail should clearly state the company's physical address to enable recipients know where to find them and lodge complaints if at all necessary.

This is required so that the recipient of an advertising mail is privy to the company's physical location and can contact them at anytime. The company's physical address should be clearly visible to recipients.

The information about the mailing address must be accurate and valid.

Answer 2

A. Profile Center URL

C. Physical Mailing Address

Step-by-step explanation:

The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Here’s a rundown of CAN-SPAM’s main requirements:

Don’t use false or misleading header information.

Don’t use deceptive subject lines.

Identify the message as an ad.

Tell recipients where you’re located.

Tell recipients how to opt out of receiving future email from you.

Honor opt-out requests promptly.

Monitor what others are doing on your behalf.

From the above requirement, it is seen that Physical Mailing Address and Profile Center URL is needed in order for the email to pass validation.

The Physical mailing address tell recipients where you're located and the profile center URL tell recipients how to opt out of receiving future email from you.