Question

As an upper-level manager for IBM, Danny is one of many people responsible for allocating organizational resources in order to achieve the key goals of the company. Specifically, Danny is in charge of collecting and analyzing data on consumer preferences in personal computer design and technology and is thus responsible for what general type of resources?

A. Material
B. Human
C. Informational
D. Financial
E. System

Answer 1

C. Informational

Step-by-step explanation:

As a manager at IBM, Danny uses the data about consumer preference on personal computer design to analyze consumer behaviour in relation to what they may like to purchase in future. This is essentially known as informational resource.

This is because Danny uses the raw data of previous purchases and/or polls to determine consumer behaviour. He deals mostly with information available to him and this is a form of data mining.

He analyses thus information to see if it confirms to recent market trends or not.



Answer 2

C. Informational

Step-by-step explanation:

Informational resources compose of data and information used by an organization or company. Information plays a very important role in business. For a business to be successful, it needs information on key areas. Information may come from or be about the markets, middlemen and so on. Informational resource provides content and information service for users. In this scenario, since Rodney is responsible for collecting and analyzing data on consumer preference, he is in charge of Information resources.