Question

In 2007, Salesforce.com recognized an emerging market for platform as a service (PaaS) offerings and developed a new competency in delivering software development and deployment tools. This allowed its customers to either extend their existing CRM offering or build completely new types of software. This is an example of:_________.

A. leveraging existing core competencies to improve current market position.
B. building new core competencies to achieve vertical integration.
C. redeploying and recombining existing core competencies to compete in markets of the future.
D. building new core competencies to create and compete in markets of the future.

Answer 1

Option D. Building new core competencies to create and compete in markets of the future.

Step-by-step explanation:

The market entrants when enter they don't have any share of market. To attain the market they bring with them uniqueness in their product which the rival companies cann't offer. For this reason, many existing companies try to add additional capabilities and competencies in its existing strengths. This uniqueness achieved gives a competitive advantage which means the correct option is option D.