116k views
3 votes
Sally is interested in purchasing a DVD player and is overwhelmed by the many different models available at her local electronics store. She decides to consult a magazine devoted to reviewing the quality of home electronics. After reading a number of articles stating the pros and cons of each model, she decides on a DVD player. Sally has been persuaded to purchase this particular DVD player because of the _____ route to persuasion.

1 Answer

6 votes

Answer:

central

Step-by-step explanation:

In psychology, there are mainly two distinct routes to persuasion i.e, central and peripheral.

The central route to persuasion is described as a phenomenon that occurs when an individual is being persuaded by the "content" of a particular message. It is also referred to as "central route processing". It works best when an individual who delivers a fact is considered as strong.

In the question above, the given statement signifies the central route to persuasion.

User Vayrex
by
8.9k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.