Question

Which of the following is the best example of direct-response print advertising?

A. An advertorial
B. A mailing from a travel agency that asks you to explain why your spouse deserves a dream vacation
C. The opening Web page for ebates
D. A magazine ad that asks you to call a toll-free number for more information
E. An unsolicited e-mail that asks you to buy the services of a company that creates web pages

Answer 1

The correct answer is letter "D": A magazine ad that asks you to call a toll-free number for more information.

Step-by-step explanation:

Print advertising refers to promotional publications spread to paper media such as newspapers, flyers or magazines. Some of them include a direct-response feature which is nothing more than incentivizing readers to contact the publishing store or company so the consumer can take advantage of certain benefits such as product discounts or simply to obtain more information about a good or service.

In such a way, a magazine ad asking readers to call a toll-free number for more information is an example of direct-response print advertising.

Answer 2

Option D

Explanation:

In simple words, Direct response advertising refers to the approach by which a potential consumer is encouraged to reply to the publisher promptly and personally, using a 'tool' included in the commercial. Many market selling commercials are one direction or another direct response advertising.

Direct response advertising is a perfect resource for both larger and smaller companies to connect with certain intended audiences and take measures now, instead of hoping for the company to be inspired enough to travel individually.