Question

The objective of the CRM process is to:

A. analyze market trends.
B. monitor customer transactions.
C. extend hours of operations.
D. develop loyalty and repeat-purchase behavior.
E. expand services.

Answer 1

The correct answer is D

Step-by-step explanation:

CRM procedure is the one which include the strategies as well as activities that the company would use in order to manage the interaction with the potential as well as current customers.

In this process, the relationship is nurture with the existing clients in order to accomplish the loyalty as well as retention of the customer.

So, the purpose or objective of the process of CRM, is to develop or establish the loyalty and repeat the behavior of purchase.