Question

Jesse works in the men's clothing department of large department store. Yesterday, he noticed a customer inspecting an elegant suit. Approaching the customer, Jeese said, Good morning Mr. Wilke. May I put that suit in the dressing room for you. What method of initial appraoch is Jesse using?

Answer 1

Answer: Greeting approach

Explanation: Triggering sales conversation are diverse and one such technique is the greeting approach where the customer a customer who seems to be observing available products and hasn't shown real interest in a certain item is approached and greeted warmly just like Jesse did. 'Good Morning' Mr. Wilke, the customer will definitely respond to such a warm approach and the statement 'May I put the suit in the dressing room for you?' may just help the customer make a decision on the product or Jesse could be of help in helping the customer make a decision based on his preferences.

Answer 2

Answer: Jesse is using The Greeting Approach.

Explanation: The greeting approach is a technique that sellers use with customers.

The greeting approach has been proven to work well especially in situations when customers appear to be just browsing or looking.

The approach is used when the customer has not expressed his/her interest in a particular product.

The greeting approach simply involves greeting the customer in a friendly and professional way by using open questions like the one Jesse used in the scenario above - "Good morning".

The greeting approach will usually lead to determining if the customer is interested in a product or service.