Answer: Lesser; Producing lesser shrimps
Step-by-step explanation:
In the long run equilibrium, the shrimp industry produces 350 million pounds per year at a price of $5. When the surgeon general issues a report telling people that eating shrimp is bad for one's health, it will lead to consumers requesting for lesser shrimp at each price.
In the short run, the firms will respond by producing lesser quantities of shrimp. Since the demand for shrimp will reduce, the shrimp producers will also reduce their supply.